Logroño, Feb 10 (EFE).- The La Rioja Communication Guide celebrates 33 editions with a new publication that “continues to be the notary and the ‘who is who?’ of this autonomous community since 1989”, this year, with the contacts of some 6,400 organizations and associations and more than 5,000 proper names with which to contact.
This was stated this Friday by the president of the La Rioja Press Association (APR), Ana Castellanos, in an informative conference, in which the president of the La Rioja Government, Concha Andreu; the mayor of Logroño, Pablo Hermoso de Mendoza; and the executive director of the International University of La Rioja (UNIR), Javier Galiana.
Also taking part in this act were the director general of the Rioja Qualified Designation of Origin (DOCa), José Luis Lapuente; the managing director of the Rioja Salud Foundation, Sergio Martínez; and the territorial director of Ibercaja in La Rioja, José Ángel Pérez.
Castellanos explained that this guide, whose new paper edition is already on sale, is “an essential work tool in the Administration and in the private sector, since it reflects the transformation, evolution and growth of La Rioja society and its fabric ”, so “it is like a historical document to see the last three decades of this region”.
He has indicated that this guide includes electronic postal addresses, social network profiles and telephone numbers, while “the fax is already, in practice, banished, and the trend is beginning to be that there are fewer and fewer landlines” in addition to Instagram it is the social network that prevails in these new contacts”.
This guide, he continued, is already available for purchase in bookstores and “last year it sold out in several of them”, which shows that it has “a very loyal audience”, to which is added that the digital version has a average of 7,500 visits per month and 90,000 per year, and it is accessed not only from La Rioja, but also from America, Europe and Malaysia, among other parts of the world.
“The bet continues to be on paper, without forgetting that digital is there and that it is updated practically daily, and with data that is very good for a reference publication,” he specified.
A call for positivity
Andreu has responded to these words with the affirmation that “we came with many illusions and, every day, we are fulfilling dreams, and we must be positive because, despite the difficulties, we have given the stature, and the difficulty of the sector will surely , hand in hand with the DOCa Rioja council, came to be regulated”.
She has described UNIR as “proud to have in this region” as it is a “hyperactive university that puts the batteries in others”, and she has also been proud that the Government supports this Communication Guide -only in its digital version- “so that you can be supervisors of what we do when we are in politics and when we govern”.
For his part, Hermoso de Mendoza has highlighted how he uses this publication in paper format to mark who he has met with and who he has not met, as well as how many times, and thus “one sees if political action, which is at the service of the people, , it is being fulfilled or not”.
He has pointed out that “it is a guide that gives a lot of sense to things and, at a glance, you find a kind of intelligence in a publication that fulfills its mission, many times, in a world of noise in which the essence is lost, and the truth is in the daily life of what happens”.
The executive director of the UNIR has assured that this guide “demonstrates the commitment, rigor, professionalism and dynamism of the profession, because there have been times of many data updates”.
“I am also a user of this guide, which is a social x-ray of the region for the last 33 years, 23 of them digital, which shows that since the APR there has been a process of prior digitization,” he stressed. EFE