València (EFE).- BabyKid Spain + FIMI closes its doors this Sunday in a “historic edition” marked by business and internationalization, a fair that unites childcare and fashion and which, in the absence of final data, has registered a growth of more than 15% in both supply and demand.
Two pavilions, more than 20,000 square meters dedicated to fashion and childcare, more than 400 brands from twenty countries and more than 40 countries represented in the offer, consolidate it as a reference event in the international fair circuit.
Increase in exports
According to sources from the organization, export data has improved and the latest report Asepri (Spanish Association of Children’s Products) co-organized with Feria Valencia of BKS + FIMI, indicates that the export of the children’s products sector reached in 2021 53% of the total billing of the sector.
Children’s fashion and footwear companies increased their international sales, which stood at 59% of total turnover, while childcare companies maintained their export level at 38%.
“This year we have had a lot of foreign clients. Some have come even after seeing the catwalk. It is a visibility platform that really works”, said Filipa Rodríguez, designer and CEO of the Javilar brand, from Tenerife.
The expectations “have been more than met,” said Cesar Brotons, CEO of the Alcoy company Bimbidreams, who reveals that they have made many orders, interesting contacts and have opened up new markets.
“We have not stopped during the three days”, said María Pilar López, manager of the Galician fashion brand FOQUE, adding that the Fair “has worked very well” and they have closed clients in countries that at first they did not expect, such as Guatemala. “We are satisfied,” she asserts.
For María José Rubio, manager of the Caminito footwear brand, the summary of the fair is also positive. “We have made many contacts and foreign professionals from different countries have visited us,” she reflected.
For the Argentine brand Cheeki it was the first time in BKS + FIMI. “It was a bet that we decided to make and we are very surprised with the good results,” said Hernán Gálvez, commercial director of the brand, which is a leader and well-known in Argentina and has more than 210 stores in that country.
“It is strange to have to explain who we are here, but the truth is that we are excited,” said Gálvez, who indicated that they have done business and opened up new markets.
A LOT OF BUSINESS AND INTERNATIONALIZATION
As for buyers, BabyKid Spain + FIMI has doubled international attendance with more than 500 invited international buyers, VIP professionals looking for the latest trends and news and who find all products related to children at the event.
This campaign, which is possible thanks to the collaboration with IVACE, ICEX, ASEPRI and Feria Valencia, was just one of the actions that attracted high-quality international buyers.
As for the national buyer in this edition, records have been broken: more than 5,000 points of sale from all over the world have visited BKS + FIMI, according to the same sources.
“We are very satisfied with the results of this edition for both parties: exhibitor and visitor”, declared Alicia Gimeno, director of BKS + FIMI.
“The exhibitors have sold and have closed many orders, the stands were full and work has not stopped. In addition, the good atmosphere at the fair has facilitated networking, both between firms and between exhibitors/visitors”, she pointed out.
Gimeno assures that the buyers have transmitted very good results. “They have found an excellent commercial showcase, with a quality product at a very competitive price, they have found trends, innovation, but also sustainability, an increasingly important feature for points of sale”, he remarked.
In addition, he stressed that the sector “has gone together and has been very united” and this, he concluded, “makes a difference”.