Barcelona (EFE) ”, which would help enhance the image of the city.
In an interview-act organized by Barcelona Global and La Vanguardia at the Casa Seat in Barcelona, Sirera has thus responded to the executive Lucas Balcells, who is currently in charge of Nike’s ‘retail’ strategy in Mexico, and who has asked him to the candidate on the measures to promote the Catalan capital to develop as a knowledge hub.
“You have to promote the Barcelona brand, you have to do everything so that Barcelona is in the world, and it wouldn’t be bad, and I leave it to you as a suggestion, that Nike could make ‘Nike Barcelona’, it would be fantastic”, he stated.
Sirera has defended that it is important that entrepreneurs have incentives “to be able to come to the city of Barcelona”, and has lamented that the municipality “in recent years, what it has done is the opposite, prevent people from coming”.
“We have the highest taxes in all of Spain, at the level of municipal and autonomous community rates,” Sirera denounced.
The candidate has assured that he knows people who have set up their company and who have gone to other regions, especially Madrid or Andalusia, but also the Valencian Community, and then “they do not want to return to Catalonia.”
“There they pay less taxes, they have more facilities; there, entrepreneurship is rewarded and encouraged”, stated the popular candidate, to whom the latest polls give a projection of four councillors.
April 25, 2023
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Sirera suggests “Nike Barcelona” to boost the city’s brand
by EFE
Barcelona (EFE) ”, which would help enhance the image of the city.In an interview-act organized by Barcelona Global and La Vanguardia at the Casa Seat in Barcelona, Sirera has thus responded to the executive Lucas Balcells, who is currently in charge of Nike’s ‘retail’ strategy in Mexico, and who has asked him to the candidate... Read More