Álvaro Vega I Palma del Río (Córdoba), (EFE).- The designers José Víctor Rodríguez and José Luis Medina have valued their Vitorio & Lucchino Museum, located in Palma del Río (Córdoba), in search of a stage of expansion with its opening to a dozen influencers that add up to more than 900,000 followers, to achieve a new dimension that, for the moment, is hindered by its restricted opening on weekends.
For this, the group of influencers on social networks from Seville, Córdoba, Málaga and Huelva, no more than three hundred kilometers around Palma del Río, had the two luxury cicerones, who guided them on a private, almost intimate visit , through the galleries of the old convent of Santa Clara, founded at the end of the 15th century, converted into a creative and cultural space and which, to a large extent, houses one of the three largest fashion museums in Spain, next to the Nacional del Traje, in Madrid, and Balenciaga, in Guetaria.
José Víctor, the designer couple’s native from Palma del Río, believes that “there has been a huge disorder in the opening of the museum at normal hours”, which has caused them to lose visits.
“They don’t open every day, buses have come and it was closed,” he told EFE while the influential listen to the audiovisual that explains the history of the venue.
The museum of “El Cordobés”, closed
The visit is organized by the previous government team, the PSOE, which has lost power in Palma del Río after 44 years in the Mayor’s Office in favor of the PP.
It is based on a grant from the Programa + Provincia of the Diputación de Córdoba, which is managed by the company Gesto Comunicación, which has brought together influential people to bring the museum closer “with a more personal content”, says its manager, Nacho Vázquez.
The mayoress, Matilde Esteo (PP), asks the designers for time as soon as they receive them in Santa Clara and does not want to commit further that the museum, whose management corresponds to the City Council, “be sustainable and to give it the necessary impetus”, according to what she points out. shortly after to EFE, since if this asset opens Saturday and Sunday, the other great claim of the city, the Museum of Manuel Benítez ‘El Cordobés, is closed.
Vitorio’ in the previous contact had told him that “we are all a team, we all need each other”, for a museum that, in the opinion of ‘Lucchino’, as he expressed to EFE, “needs this fresh air and many other things, this museum It has many activities planned, a part that is teaching, which we are very excited about, with conferences by other designers and exchanges of models with other museums”.
Stories and experiences during the visit
Designers share stories and experiences with visitors, most of them women.
José Víctor makes a lot of impact on the current character of his models. “We have a great defect -he told them-, that we are far ahead of the times”. Then he repeats in another room, the ‘Estrella de la noche’, that “time does not pass by the suits”.
Also in the value of maintaining 1.3 million interviews in its digitized newspaper library pending making 5,000 files of its designs available to researchers and the general public and in the living character of the museum.
The designers allow themselves the license to transgress the main norm of the museum, “now that no one sees us”, repeats José Víctor despite the fact that the phones of the ‘influencers’ do not stop taking testimony of their non-compliance, touching the models.
In this way, they can show details and explain stories that would otherwise be difficult to tell, such as their reinterpretation of the fringe, because, in any case, “every suit has its story.”
Of the 900,000 followers gathered by the influencers who have toured the museum this Wednesday, Margarita De Guzmán Luque, ‘ideal guest’ on Instagram, has 745,000.
To her, she confessed to EFE after the visit, the venue seems to be “a spectacular platform for these designers” and she was delighted to have known it “hand in hand with the designers and that they have explained to us those peculiarities of the museum, the dresses, the models who have worn them, it has been an incredible experience”. EFE