Shanghai (China) (EFE).- The American basketball league NBA and the fintech subsidiary of Chinese e-commerce giant Alibaba, Ant Group, today announced a strategic partnership to create content and experiences for consumers in the from the Asian country.
In a statement, Ant Group explained that its popular electronic payment platform Alipay will host original video content, a ‘mini-show’ about the NBA, joint marketing campaigns or membership options.
“Through our cooperation with Ant Group, more fans will be able to experience the excitement and passion of the NBA more comfortably than ever before,” said Michael Ma, CEO of NBA China, the entity that manages the league’s business. American basketball in the Asian giant.
This agreement represents a new step for the NBA in the Chinese market, in which it registered millions in losses after years of boycott promoted by state television CCTV or companies such as the digital giant Tencent on account of a message of support for the pro-democratic protests of 2019. in Hong Kong by the manager of the Houston Rockets.