wings, guacamole and 85-inch TV

Andrea Montolivo |

Chicago (USA) (EFE).- More than 1,450 million chicken wings will be consumed by Americans this Sunday. $7 million 30-second ads, $4,000 cheaper tickets, fully booked hotels, booming 85-inch TV sales: that’s the power of the Super Bowl. Hospitality and technology companies tell EFE why the final act of the NFL is much more than a game.

The Kansas City Chiefs and the Philadelphia Eagles play for the NFL crown. Despite State Farm Stadium seating 63,400 fans, an estimated 150,000 people will travel to Arizona this weekend. If the winner in the field will be known this Sunday, restaurants, supermarkets, hotels and technology stores are already rubbing their hands for a million-dollar economic impact.

Americans will spend an average of $115 per person to watch the game this Sunday. To get the most out of it, restaurants, bars, and the organizers of festivals leading up to the Super Bowl invest in hiring extra cooks and waiters to work on Super Bowl weekend, a spokesperson for ‘Qwick’, a leading company, told EFE. in the hospitality industry in the United States.

If foods like chicken and guacamole had a price drop compared to last year, beer, the favorite drink in the United States on Super Bowl Sunday, had an increase of 11% compared to this same period in 2022, when it was sold. sold for $17 a glass at the Super Bowl in Los Angeles.

Ads, never so expensive

Among the records to be set in Glendale is the astronomical price of television advertising, never so expensive.

If last year brands invested 6.5 million dollars for their ads, this year seven million are paid for 30-second promotions.

Curiously, in an event marked by million-dollar investments, on and off the field, the stars of the halftime show, this year the singer Rihanna, do not receive payments for their performances.

It is not a novelty. The Super Bowl stage itself offers an unbeatable showcase for artists, who achieve extraordinary benefits in terms of visibility and see their sales and sponsorship income skyrocket.

For example, the Maroon 5 saw sales increase by 488% after their performance at the 2019 Super Bowl, according to marketing data firm Nielsen.

chefs wanted

Eagles and Chiefs have been in Glendale since last Sunday, where festivals and celebrations are organized daily as a prelude to the big event on Sunday. It is a huge business opportunity for restaurants and bars to maximize revenue and several of them invest in hiring extra workers to meet the demand.

For them, the ‘Super Bowl Host Committee’ signed an agreement this year with ‘Qwick’ to meet the needs of restaurants and at the same time provide an opportunity for hundreds of cooks and waiters to work before and during the Super Bowl.

«They ask us for people, cooks, waiters, collaborators. We’re doing special work with the Super Bowl. We work a lot with the catering organizers, in the previous parties, and also inside the stadium on match day,” David Stephan, spokesman for ‘Qwick’, told EFE.

The company, which is headquartered in nearby Phoenix, has an application that allows companies to post ads looking for workers and skilled professionals to apply for jobs ‘on-demand’. This is a very popular service in the United States and ‘Qwick’ is already operating in 26 markets in the country.

TV sales skyrocket

And it is that if on Sunday there will only be space for 63,400 lucky people in the State Farm Stadium, millions of Americans will see the game on ‘Fox’.

The tremendous anticipation for the event also benefits technology stores, which prepare specific marketing campaigns to increase their sales on game week.

“Big TVs for the big event” (Big televisions for the big event), is one of the slogans used in the United States to promote special offers and convince users to increase the inches of their screens in view of the Super Bowl.

“It is a very special week for us. Each year our television sales increase in the days leading up to the Super Bowl. We make special discounts and there is a lot of demand for screens from 75 to 85 inches”, they tell EFE from the ‘Best Buy’ technology store.

It will be up to Patrick Mahomes and Jalen Hurts, quarterbacks respectively for the Chiefs and Eagles, to write a new page in the history of the NFL, in the 57th edition of a Super Bowl that increasingly forms an extraordinary pairing with business.