New York (EFE).- The blue bird logo that has identified Twitter for years will soon become history, according to the platform’s owner, Elon Musk, who plans to simply identify it with an “X.”
A change to the visual identity of Twitter
The millionaire businessman has resorted, as he usually does, to tweets to let his plans be known and this Sunday was no exception, surprising millions of users who have become familiar with the little blue bird for years.
“And soon we will say goodbye to the Twitter brand and, little by little, to all the little birds,” he said in a message, after which he added that “if a good enough X logo is published tonight” tomorrow they will put it “live all over the world”.
He has also published several photos and in one an X appears in motion with a black background and in another, the businessman is with his hands crossed in the shape of an X.
He also posted a photo of the bird in white with a black background accompanied by the message: “Like this, but X.”
“If X is the closest thing in style to something, it should, of course, be Art Deco,” he says.
The X is also present in its commitment to AI
Musk launched an artificial intelligence company this year for which he also used the letter x when calling it “xAI” and a few months ago changed the name of the company, which he bought last year for $44 billion, to an X.
The also owner of Tesla, the space program SpaceX and Neuralink makes this announcement after “Threads” was born a week ago, Meta’s new social network that seeks to compete with Twitter.
The letter X has been present in Musk’s business and entrepreneurial life in the past: X.com was the original name for Paypal and is in his company SpaceX, but also in the name of his son who was born in 2020. He wants the X to be an app for everything.