Logroño (EFE).- Technology can help tourist companies to provide a “more personalized” offer thanks to tools developed from cognitive artificial intelligence, which allows them to provide updated information on the place’s offer.
This has been detailed to EFE by Ramón Ferri Tormo, director of Institutional Relations of SEGITTUR, before participating in Logroño in the conference “The digital transformation of the tourism sector”, organized by this entity in collaboration with Diario La Rioja and inaugurated by the mayor of Logroño , Conrad Escobar.
On this day, the promotion of the digital transformation of the tourism sector has been analyzed through the Recovery, Transformation and Resilience Plan, with initiatives such as the Tourist Intelligence System of the Camino de Santiago, in which Logroño participates.
Best service at destination
This director of the State Mercantile Society for the Management of Tourism Innovation and Technologies (SEGITTUR) explained that many technologies can be developed to help provide a better service at the destination that provides “much more enriched value to tourists.”
Thus, he has detailed that, through artificial intelligence, a type of GPT chat can be used “so that the tourist receives valuable information about everything they have to do and what is going to be found around them.”
It has verified that thanks to technology it is possible to offer “personalized services appropriate to the identity of the tourist and their location”, but, in addition, the managers of the tourism sector have “a comprehensive vision of everything that is happening in their destination”.
In this sense, he specified that “tourism affects everything transversally, not only tourists, but also residents.”
Therefore, it has stressed that this comprehensive vision is necessary to offer valuable services, both in waste management, as well as in mobility or offer real-time information on pollution in a city.
Ferri Tormo recalled that Seville is the capital of smart tourist destinations and Valencia was last year, but other Spanish cities such as Madrid, Barcelona and Bilbao have also developed good initiatives.