Mexico City (EFE).- “Con Check”, the first EFE podcast in Latin America, was included in the Mexican edition of Spotify’s “Ruta Diaria”, a successful personalized playlist from the streaming platform.
“Ruta Diaria”, the adaptation of “Your Daily Drive”, the list with the greatest impact in the United States, combines musical and informative content specially selected for each user according to their tastes and listening preferences and is designed to serve as an accompaniment in the daily commute from home to work.
The inclusion of “Con Check” in this “playlist” significantly increases its audience among Spotify users in Mexico, as has already happened with the EFE podcasts included in the Spanish version of this list: “GMT”, “A por the title” and “Parallel news”.
“Con Check” is a podcast by EFE Verifica, the agency’s verification service. Weekly and five minutes long, this informative proposal explains which are the most viral falsehoods in Spanish and the reasons why they are denied.
A pioneering initiative
With a careful technical realization, “Con Check” fulfills an informative work of public service that helps its listeners to avoid the traps of misleading messages, no matter how striking they may be, while entertaining, in a pioneering initiative in the American continent.
The spiral of disinformation that triggered the attack on the democratic institutions of Brazil after the presidential elections, the falsification of content generated with artificial intelligence or the spread of conspiracy theories about climate change are some of the issues that the podcast deals with.
Likewise, “Con Check” encourages the audience to send EFE Verifica the messages they consider suspicious through their WhatsApp channel. In this way, it contributes to the fight against misinformation in the aforementioned mobile messaging service, since WhatsApp is a private system and, therefore, hoaxes can circulate without the possibility of detection unless they are sent to verifiers. .
Audience leader in Mexico
Spotify leads the streaming sound content market in Mexico, with 80 percent of the market, according to a recent study by The Competitive Intelligence Unit (CIU).
Additionally, according to other PwC research, an estimated 34 million people listen to a podcast in Mexico on a monthly basis.