Madrid (EFE) by the brand in Madrid and Barcelona to celebrate the start of its sales.
Known as the “Seminaked Desigual”, the challenge, raised on social networks and celebrated on other occasions, proposed choosing two garments for the first hundred people who, in the first hour of the store opening, went to the Preciados stores in their underwear. (Madrid) and Plaza de Cataluña (Barcelona).
After the initial flood of customers, some of them congregated in front of the store since half past six in the morning, the attendees, mostly between their twenties and thirties, have been acquiring some of the marked products of the store in a frenetic atmosphere. old collection, among which the highest value items such as jackets, bags, pants and shirts have predominated.
One of the young women, Cristina, 30, heard the news from an Instagram reel and has acknowledged having visited the store this Wednesday “to find out what to grab” in an event where speed has been essential to monopolize the top positions in the long checkout line, where some dubious young men were still making size changes and doing some scrutiny to decide which two clothes to take home.
In just under an hour
The experience lasted just under an hour, and Desigual employees encouraged potential customers to come by to distribute the latest issues.
Some of the news has suddenly surprised them and they have improvisedly chosen to accept the challenge and part with their clothes at the door of the shop: “I see it as being in a bathing suit on the street and that’s it”, commented a young woman among the careers of the store employees, who tended a progressively “dismantled” store.
“It’s an obviously unique experience, different but quite fun,” says Sebastián, 29, at the door of the shop where, after the frenzy of the first half hour, the trickle of customers in their underwear has gradually ended minutes before that the appointed time was fulfilled, without apparently none of the attendees having been left without being able to participate.