Logroño, (EFE) support that work.
Cañas has participated in Logroño in the Classroom of the International University of La Rioja (UNIR), with a conference on “The EFE Agency in the era of disinformation”.
“There is only one guarantee to do really good journalism and that is honestly. There are many ways to deceive readers, listeners and viewers, because hoaxes do not only circulate through social networks ”, she stressed.
For this, it has supported the honesty of the journalist who, in his work, “looks for the data, contextualizes what counts, listens to all parties and does not bias the information” and has highlighted that international experience is “like a wide angle that makes see the world differently.
In his speech, he recalled that EFE is “journalism in its purest form”, as the first news agency in Spanish and the fourth in the world, with 2,000 journalists between staff and collaborators, who produce 3 million pieces of information a year, distributed to 2,000 customers.
He highlighted that, with its presence in 180 cities in 110 countries around the world, EFE has “earned” its international prestige, by guaranteeing “to be everywhere and offer well-worked and proven information.”
Defending freedom of expression
As a public medium, it has insisted on the “social” work carried out by the agency in defense of freedom of expression, which it “exports” to other countries in the world through its delegations.
On the other hand, in relation to disinformation, he has verified that hoaxes and lies have always existed, but now they are disseminated in a “massive and planetary” quantity, because there are forces “interested in disinforming, which causes undemocratic drifts in the societies”.
To deactivate hoaxes, “more powerful” technological means are needed in order to detect data manipulation, something that can be achieved with Artificial Intelligence (AI) and for which the agency has tools such as EFEVerifica.
He has pointed out that investments in technology will help journalists eliminate robotic work, such as transcribing subtitles from a video, and dedicate that time to other tasks.