Puebla (Mexico) (EFE) in the ashes an opportunity to generate an economic income and now they sell it in small jars.
After the constant and huge expulsions of ash from “Don Goyo”, as the mountain is popularly known, Silvia Juárez, owner of “La Pasadita”, a crafts store, and her family got together and began joking about selling the material volcanic in small glass jars, a kind of memory of the place and the moment, as if it were sand from a beach.
And what was first a joke, became a serious topic that made them emotional, and given such an opportunity, they got down to work.
Creativity in the form of ash
The woman shared this Friday with EFE that after the intense activity of the volcano they met for several hours with the creative team of the store “in order to make the product more attractive and make it an object that tourists could take home” or to their loved ones. loved ones as a “souvenir” of your visit to the Magical Town of Atlixco.
So, they began to sweep the entrances to their houses and businesses, as well as their roofs, as well as the streets to collect the ash and put it in bags, while the idea was finished.
Later they obtained glass bottles of about 3.5 centimeters with everything and cork, in which the ash is poured, totally clean and pure, which they obtain after sifting the dust, in addition to removing stones and garbage that it may have.
Then place the cork and stick it on a small label with the phrases “I remember that in Atlixco for a little bit and they are worth a mother (disappear)” and “I remember the bowels of the Popocatépetl Volcano”.
less than two dollars
The merchant shared that the bottles cost 20 pesos or 35 pesos (about 1.1 or 1.9 dollars).
The one with the highest price is because they have a magnet so that the “souvenir” can be placed on the refrigerator door, seeking to innovate and do something very typical of the region, since he assured that people always look for souvenirs that have the name painted or photographed. Popocatepetl volcano.
“People have various comments,” the woman said. “Some tell me that they will keep the ash for me so that I can use it (although it is not known for what) and others say that there is a business for everything.”
However, he pointed out, “we seek that in this situation we have a moment of joy, we do not pretend otherwise, the inhabitants know the dangers we run by living in the vicinity of the volcano,” he pointed out. Visitors and tourists can purchase this product in La Pasadita stores or through the Facebook page that bears the same name, since they can be sent to various parts of the country and the world if they are of interest.
Impact of the monumental Popocatépetl
The contingency that has caused the intense activity of the volcano has been like a second blow, after the covid-19 pandemic, for shops and businesses in the Mexican state of Puebla, one of those affected by the ash fall along with Morelos and the State from Mexico, center of the country.
During the last week, the volcano has ejected incandescent material, steam and ash.
The Mexican authorities have analyzed the activity of Popocatépetl on a daily basis since its current eruptive phase began in 1994.