By Guillermo Azabal |
Los Angeles (USA) (EFE).- In just over four years of musical career, Argentine Nicki Nicole (Rosario, 2000) has achieved what many artists yearn for -some without success- throughout their careers: to achieve reach millions of listeners and maintain the authenticity of creating at will without losing the warmth of yours.
Rapper, trapper, composer, a reference to that catch-all that the industry has agreed to call “urban genre”… The labels stop making sense for a singer capable of leading the world to the top in Spanish from a cumbia with the long-lived Mexican band Los Ángeles Blues up to a song with Morad, the young Spanish-Moroccan who succeeds with lyrics written from the margins of society.
Now, Nicki Nicole premieres her third album, titled “Alma”, which in an interview with EFE prior to the launch, she defined as “a transparency” of herself, with ten songs whose themes range from nostalgia and personal healing to lyrics very explicit content rappers.
“There are many songs that speak from the depths of me, but I can say that it does not represent past facets, but is 100% my current self,” he explained about this album that he began composing at the beginning of last year “without setting any limits. ” temporary.
Likewise, she added that “while many things were healing and others were breaking” she had to change some verses to get to feel fully identified with this record work.
The followers of Argentina, which number in the tens of millions on the different digital platforms, waited with expectation during the last week after she herself revealed that she would include collaborations with other names of the moment, such as her compatriot Milo J or the Puerto Rican Young Miko.
Previously, he had released as a preview “what’s wrong with me?”, a song with the Spanish Rels B that exceeds 10 million views only on YouTube and that completes, along with “Caen las estrellas” with the also Argentine YSY- A, the rest of the ‘featurings’ of “Alma”.
“I chose them because I listen to them personally; They are one of my favorite artists and on top of that they are cool. In this world, where things happen so fast, it’s better to relate to people who are also good,” Nicki slipped during her EFE conversation.
The phenomenon Milo J and his reflection in Nicki Nicole
The artist, who came to the fore with the song “Wapo Traketero” (2019) and the showcase for some Bizarrap sessions that had just taken off, also took the opportunity to dedicate a few words to the musical phenomenon experienced by Milo J himself.
The strength of the Argentine music industry and a context in which digital platforms can raise singers to stardom overnight, the barely 16-year-old teenager is now one of the most sought after on the Latin scene thanks to creations such as “Milagrosa”, “Rara Vez” or “Morning”, which have more than 100 million views.
“I heard him for the first time and from the way he sang, grasped the melodies and used the words, I thought he was much older. It has a lot of street but, in addition, in the study it has shown me to be a beast, it seems that it has been doing this for a thousand years, ”argued Nicki, who said she saw herself reflected in the case of Milo.
“I spoke with his family, I met them and I saw that he was very grateful. I could only tell him to take the opportunity to enjoy these moments, ”she added.
From the tranquility of having worked with current references such as Myke Towers, Eladio Carrión, Duki, María Becerra or Featherweight, Nicki Nicole expressed that she was at the “best moment” of her career “musically and personally” because she had already found her hallmark.
The renowned Coachella Festival (USA), the acclaimed program of comedian Jimmy Fallon in that country and even a ‘Tiny Desk’ recording with the NPR network have consecrated it even before the American audience.
However, Nicki concluded that the basis of her success is to have stayed in Argentina and not have moved, either to Miami or Los Angeles, to preserve her “soul” and “artistic identity” and to continue singing in Spanish because “music does not has language”.