Red Marten | Valencia (EFE).- Videos of Ximo Puig applauding Blanca Paloma in Eurovision, Carlos Mazón unveiling the campaign poster to the rhythm of Guns N’Roses or Joan Baldoví saying goodbye to the Congress of Deputies are among the most popular publications on social networks viral of the candidates to preside over the Generalitat.
All this in a campaign, that of 28M, in which the traditional pasting of posters has less and less weight and more the messages on these platforms.
In this electoral period, the network and communication teams of the parties are beginning to experiment with new formats, such as podcasts or TikTok, and in the personal profiles of the candidates, messages with a great impact alternate with others that go more unnoticed.
Ximo Puig: Eurofan President
What has caused the most talk during the campaign to the 116,800 followers on Twitter of the president of the Generalitat and socialist candidate for re-election has been, without a doubt, Eurovision, after the decision of the Valencian Government to recover the old Benidorm Festival, now Benidorm Fest, which this year chose Blanca Paloma from Elche to represent Spain in this event.
Puig showed himself on networks as one more “eurofan” during the celebration of the song festival last Saturday, which he witnessed from Elche, in a space set up by the City Council: the video that shows him applauding after the performance of Blanca Paloma is one of those that have had the most views (42,000) and their “conclusions” and congratulations to the artist accumulate more than 3,000 “likes” or “likes”.
Beyond Eurovision, the socialist candidate has opted for a tweet format in which he shows his electoral proposals with text and images, although he has also shared several videos, such as the PSPV electoral announcement and his intervention in a debate, among others.
The central proposal of the Valencian Socialist Party for these elections, the consideration of large families for those who have two children, has also been the focus of several of the president’s tweets, who has not only shared an article that he has written in the press about this promise, but also also a video in which his own voice “in off” is superimposed on images of parents and children.
On Instagram, where he has 20,700 followers, he has made fewer publications, mostly photos, although he has also shared a video summary of the campaign kick-off act and another of the Eurovisual celebration.
The president does not have an account on TikTok, the social network for short videos, but the party’s account has shared videos in which he appears. The most seen? With almost 6,000 reproductions, the final minute of him in the electoral debate organized by Radio Valencia.
The socialist candidate’s campaign team also launched the website ximopuig.es, which compiles interviews with the president, but also brief reflections (“As Paco Brines would say, the world can be a beautiful truth”), photos of him as a young man and videos in which he explains his beginnings in politics, as well as quotes from characters such as María Zambrano, Hannah Arendt, Jorge Luis Borges or Vicente Blasco Ibáñez.
Mazón: Children’s Mass, criticism of the Council and Guns’n’Roses
The PP candidate, Carlos Mazón, with 9,400 followers on Twitter, usually shares short videos of his speeches at press conferences on this social network, as well as radio or television interviews.
In this network, he combines photos of giant paellas that he shares with affiliates at rallies with portraits on the night of the start of the campaign or at the Missa d’Infants on the day the Virgen de los Desamparados is transferred.
Although he uses Twitter to share his electoral program, he also dedicates a large part of his messages to criticizing the current Council, and has shared written press reports that reflect his criticism of the “copy” that he considers that the PSPV has made of his electoral program : “You order it through A-Mazón and it arrives through Ximo-Express” (referring to the Amazon and Aliexpress websites).
On Instagram he usually shares photos of his campaign events, of his contacts with local candidates and images greeting or chatting with affiliates, although he also uses this network to share videos such as the one at the start of the campaign, in which the candidate for Mayor of Valencia , María José Catalá, and he unveil their slogans and campaign posters to the rhythm of Guns N’Roses.
On TikTok, he has 550 followers and a profile picture of himself wearing a hat. He has only uploaded one video during the campaign, that of the electoral posters, which has been viewed 2,600 times, although his party’s greatest success on this platform was achieved by a video of the mayor of Madrid, José Luis Martínez Almeida, throwing firecrackers in Fallas , with the slogan ‘Almeida on fire’, with 85,100 views.
Baldoví: An emotional farewell to Congress
“This is my last press conference in this room”, began the Compromís candidate for the Generalitat, Joan Baldoví, his last press conference in the Congress of Deputies, an intervention that, recorded on video, has gone viral on the candidate’s TikTok, where it has been viewed 15,100 times.
It is also among the most shared on Instagram, where Baldoví has 28,900 followers, and on his Twitter account, where he accumulates 119,000, networks in which he has also shared photos of campaign events, such as a rally under an umbrella in Alicante because of the rain, or a bike ride through Sueca (where he was mayor) after an act on sustainable mobility in Mislata.
In its networks it also links the contents of two other formats: the Compromís campaign website, ‘Per tot el que importa’, and the podcast that the coalition records and shares, ‘Politics not suitable for adults’, in which candidates of Compromís chat with neighbors and civil society about political issues.
‘Rodalies, a cappuccino and the Mercedes’ is the title of the chapter in which Baldoví and Milieta, from Potries, talk about mobility in cities and rural areas.
In addition, he has shared on his personal profiles the video of the song ‘Per tot el que importa’, the Compromís campaign theme, whose lyrics include: “Hem anat a Madrid per money, ai ai Baldoví”.
L’Albufera, supermarkets and billboards
The Ciudadanos candidate, Mamen Peris, shared with her 3,068 followers on Twitter the act that her party held in l’Albufera, including a boat ride, and showed her 1,588 Instagram followers photos of her purchase in the Central Market of Valencia.
The Ciudadanos candidate has also joined the celebration of the Spanish song in Eurovision, and usually congratulates the women’s sports teams that win matches or competitions.
On Instagram, his most played campaign video is the one of the act in Valencia with the national spokesperson for Ciudadanos, Patricia Guasp, which was played 1,541 times, and he has deactivated the total visibility of the number of “likes” in the videos he has uploaded .
On the part of Unides Podem-Esquerra Unida, the electoral proposal of the formation to create a network of public supermarkets has been the most commented on in the networks of the candidate, Héctor Illueca, especially on Twitter, where he accumulates 19,100 followers and where more than 3,000 people They “liked” her tweet with a video in support of the candidate for Mayor of Valencia, Pilar Lima, after she was mocked on a television program.
His video on prices in the food sector has also had a great impact, which he tweeted accompanied by the following message: “What has emerged with the controversy over Juan Roig is deep Valencia, the subordination of the political class, the fear of cacique”.
On Instagram, where he has 1,692 followers, he appears in photos at events or with his dog, Boira, and in videos that he shares on this social network and on TikTok, speaking to the camera, he expresses his wish that “there would be a campaign every day” to being able to listen more often to promises such as the mobilization of Sareb housing for social rental.
Vox’s candidate for the Presidency of the Generalitat, Carlos Flores, does not have personal accounts on Instagram or TikTok, but he is active on Twitter, where he recently posted about his last day as a professor at the university “to continue defending of Spain, of the Constitution and the rule of law from the institutions”, a tweet that has 1,321 “likes”.
His 8,800 Twitter followers especially liked the content he posted about the start of the campaign and the hanging of posters (500 “likes” each), a ritual that he confessed to missing because of “the times when electoral campaigns are they fought with a broom over their shoulders and a bucket of glue on their backs”.
“Well, they don’t stick anymore, screw it up. Now the billboards, the mupis, and this Twitter thing rule, ”she concludes, in a message accompanied by a photo with his electoral poster.
