Barcelona (EFE).- The cinematographic exhibition company Cinesa will launch next April the “Unlimited Card”, the first cinematographic subscription plan established in Spain, following the model of television platforms.
This program, which will be available from April, will allow viewers to access the company’s rooms as many times as they want.
As Cinesa has advanced, the “Unlimited Card” will be available in two subscription models starting at 15.90 euros per month, and can be purchased on Cinesa’s digital channels (www.cinesa.es), kiosks and the box office.
The director of Odeon Cinemas Group, Ramon Biarnés, has stressed through a statement that Cinesa is committed to “new formulas for film consumption that adapt to their new needs and that respond to the transformation of a constantly changing sector.”
In his opinion, “Unlimited Card” is “an innovative project that will allow unlimited enjoyment of the best premieres and on the big screen, with the best image and sound technology and from the comfort of your seat”.