L’Hospitalet de Llobregat (Barcelona), (EFE).- The Secretary of State for Telecommunications and Digital Infrastructures, María González Veracruz, claimed this Tuesday that the Spain Audiovisual Hub Plan is advancing “by great steps”.
This has been assured in the presentation of this initiative within the framework of the Mobile World Congress (MWC), before giving way to a round table in which the CEO of La Frontera VR, Francisco Mosquera; the director of Innovation and New Business Models of Mediapro, Maria del Carmen Fernández; the Director of Innovation at Yerbabuena VR, Miguel Ángel Martínez; and the director of public relations for Netflix in Spain and Portugal, Esperanza Ibáñez.
The Spain Audiovisual Hub Plan, launched in 2021, has a budget of 1,603 million euros until 2025, although this amount is “expandable”, as Veracruz pointed out in statements to journalists made after the event.
The project, immersed in the Plan for the Recovery, Transformation and Resilience of the Economy, is one of the axes of the Digital Spain 2025 agenda and its objectives are to make Spain a leading country in audiovisual production in the digital age, a pole of attraction of international investment and talent, and with a reinforced industry-services ecosystem to export and compete in international markets.
Veracruz has also indicated that Spain is going “in the right direction” to achieve the goal of increasing audiovisual production in the country by 30% by 2025.
“We are in a new audiovisual era”, summarized the Secretary of State for Telecommunications and Digital Infrastructures.
Ibáñez, the director of Netflix who has participated in the round table, has said that “Spain is an international benchmark”, and has stressed that this plan “has an impact on other economic sectors”, and not only on production audiovisual.
The existing technical talent and training, added to the usual attractions of Spain, give this country “great strategic importance” for the multinational streaming services.
Maria del Carmen Fernández, from Mediapro, has called for people to be aware that the sector’s transformation process is going to affect the entire value chain, at the same time that she has asked to solve “the talent deficits inherent in any process of transformation”.
In addition to highlighting the need for public-private collaboration, he explained that the sector is “very fragmented”, as it has multiple companies, which “does not mean that it does not collaborate”.
