Pamplona (EFE).- The general director and owner of Falcón Electrónica, Yolanda Falcón, has received with “great enthusiasm, satisfaction and pride, not only for me but also for my family”, the Navarra Business Award 2023. It is a recognition of their work that has also served to support the value of entrepreneurship and business in the Foral Community.
In an act before some 350 businessmen and political and social representatives of the community, and as a joint initiative of the Business Confederation of Navarra (CEN) and Diario de Navarra, the second edition of the award is for the career of a director linked to the family business that his parents founded in 1976. It was one of the first European companies dedicated to the assembly of printed circuits, which will add 45 million in sales in 2023.
A very good team for the Navarra Empresarial award
After receiving the award, Falcón (Pamplona, 1977) has extended the merit not only to his entrepreneurial parents and the family that has continued to increase the business, but also to his team, which is “very, very good. The captain without a crew is worthless ”, he acknowledged.
He has analyzed the “constant evolution and transformation” of the company, whose products are almost anonymous because they are generally assembled within a superior set and come out with the end customer’s brand. Today they are inside elevators, trains, wind turbines, washing machines or defibrillators, he has said as an example of the diversification of their usefulness.
Its technological component evidences the need for worker training, not only the initial one but also the continuous one necessary to adapt to the novelties, a vision that management takes care of and that is complemented by another value, that of equity of gender among the workers of the firm.
She herself, an industrial engineer, is an example of the importance of the STEM approach, of interconnection between knowledge of science, engineering and mathematics, which is required of operators, with whom they have overcome in recent years “complexes of a lot of work and effort” that have been those of the shortage of semiconductors.
Technological investment and continuous processes are the challenges for the future, which he said he sees “with enthusiasm”.
The president of the regional government, María Chivite, has also intervened, who with “enormous pleasure” has recognized the work of a woman in the business world. Falcón is “a very clear reference for the new generations” because of the sector in which she works and because “we need more women leaders in the field of technology”.
Likewise, it has reviewed the situation of Navarra in this area, it has committed to facilitating measures that alleviate training for certain technical profiles that are in short supply. He has also exposed those already provided in the field of Vocational Training and access to university, to assess the situation of the Autonomous Community, “a good place to invest”, as demonstrated by Volkswagen’s business commitment.
Garamendi values the work of successful and unsuccessful businessmen
Shortly before, the president of the CEOE, Antonio Garamendi, had intervened, who has valued the work of companies and the financial sector in society, such as that carried out by families such as Yolanda Falcón’s. This company went from its beginnings in a garage to having 200 workers without losing the family spirit of its origins.
He has also vindicated “people who sadly have not done well and are just as entrepreneurs” despite having failed, he said in defense of the entrepreneurial and business spirit, from which “we do something that is good for society”.
However, and after asking for “confidence” in businessmen to carry out their work in favor of society, he has indicated that social and political stability is essential for this. He has also asked within the company for “legal security, regulatory stability and clarity in the norm”, he has settled.
He was preceded in his speech by the president of the CEN, Juan Miguel Sucunza, who introduced Yolanda Falcón as an engineer and businesswoman who has always defended the presence of women in science and technology activities. She is in charge of a company that “has known how to make important decisions and grow in these two years.”
Sucunza has taken advantage of the presence of the main Navarrese authorities and political representatives to ask for “respect” for businessmen. She has said it in relation to qualifications such as “loan sharks” that come to them from certain social spheres and parties. In addition, he has vindicated the figure of the late businessman Félix Huarte, understanding that “it does not make any sense” that the Medal of Merit at Work be withdrawn by the new law of historical memory.
The president of the Board of Directors of Grupo La Información, Luis Colina, has also glossed over the work of individuals and families like Falcón’s. It is a “magnificent display of exemplary behaviour”, that of “providing a tangible contribution to our Navarre”.
