Valencia, (EFE).- The president of the Valencia Provincial Council, Toni Gaspar, has presented this Tuesday the new corporate image of the institution, an identity in accordance with the “management change” promoted in recent years and that projects over time the “best values of municipalism” under the slogan “Per semper pobles”, inspired by the poem by the Valencian writer and journalist Vicent Andrés Estellés.
“It is not a change of symbol but a symbol of change”, assured Gaspar in an act held at the CaisaForum, located in the Agora of the City of Arts and Sciences, where the commemoration of the 210 years of history of the institution before nearly 300 attendees, more than half of them mayors of the province.
Toni Gaspar has valued a project in which, he said, “for the first time, professionals in the sector have been given a voice and the full weight of the final decision, with the aim of ensuring the involvement of the best designers and the best possible result.”
“Collaboration between the professional sectors and the public administration is the formula that can help us to have institutions in keeping with the times and the society in which we live”, indicated the provincial president.
According to sources from the Provincial Council, the sector “enthusiastically welcomed the outstretched hand” by the provincial corporation and “celebrates” the result of a process that has served to change the corporate image of the last three decades.
EXAMPLE FOR NEW BIDS
“This project will serve as an example for future tenders at the regional and national level in contracting design,” says the president of the Association of Designers of the Valencian Community (ADCV), Ángel Martínez, who adds that other corporations have taken an interest. already in the Diputación document to renew its brand.
The founding partners of Atipus, the studio that has completed this open process and has been in charge of creating the new image, highlight the transparency of each of the phases of this creative path that began almost three years ago.
Jordi Blanch and Eduard Duch agree on the weight of typography in the final result, “a typeface created expressly for the Provincial Council and which becomes the main actor of the new identity” and “will project the image of the institution towards the future”.
The image had to respect the residue of the 210-year history of the Provincial Council, but also that transition towards a modern and effective management that reinforces municipalism and understands the challenges of the new century “from effort and hope”.
And all this “has been done with respect for the entire design sector, from the starting point of equality, and valuing the quality of the projects”, Martínez remarked.
TRIBUTE TO MUNICIPALISM
The central nucleus of the act, supported by audiovisuals and music, had as protagonists the mayors with whom the Provincial Council works every day, ambassadors of municipalism and ‘Per semper pobles’ inspired by the poem by the writer and journalist Valencian Vicent Andrés Estellés.
After the intervention of several mayors and mayors, Gaspar thanked them for “the necessary collaboration of all and all to make the Provincial Council that the towns want and that the people who manage it want.”
He has urged them to face “the tone of catastrophe and the alleged deterioration of the institutions preventing their proper functioning”, since “it is everyone’s responsibility to protect good causes from bad arguments, without participating in the strategy of attrition that weakens us ”.
Gaspar has lamented “these times of polycrisis in which we have had to face a pandemic, a confinement, an energy crisis, hyperinflation and the worst forest fires, as well as danas, glories and philomenas”.
But, he has stressed that none of these evils “has been an excuse or an impediment to transform a 19th century institution into a closer, fairer, more transparent and efficient institution, typical of the 21st century”.
210 YEARS OF HISTORY
The 210 years of history of the Diputació de València have been the central axis of the event held, which was also attended by the Government delegate, Pilar Bernabé, the councilors Gabriela Bravo, Rebeca Torró and Rosa Pérez Garijo, and deputies from the corporation.
During the event, which ended with the presentation of the Provincial Council’s new corporate image, attendees were offered a journey back in time through the two centuries of history of the entity born in 1813 under the umbrella of ‘La Pepa’, the Constitution approved a year earlier.
According to sources from the Provincial Council, “the essence has not changed, to ensure common interests at the provincial level, but the way of coordinating those powers has evolved, which at first were limited to maintaining roads, promoting water and the culture”.
The Charity Law of 1849 expanded these powers and led the Provincial Council to manage institutions such as the psychiatric sanatorium founded by Father Jofré, the Charity and House of Mercy, the old Provincial Hospital, on which the Principal Theater and the Plaza de Toros depended. , and later, already in the 20th century, the College for Deaf-Mutes known today as the Valencian Institute of Audiophonology (IVAF).
It is an institution that has played a fundamental role in the dissemination and promotion of arts and culture, from the pension program approved in 1863 that allowed artists of the stature of Benlliure, Pinazo and Sorolla to train abroad, to the creation of a Prehistoric Research Service that led to, among other findings, that of the Guerrer de Moixent at the beginning of the 1930s.
The soprano María de los Llanos and the young singer-songwriter Mamen Escriche, doctor and composer, known as Carmela in Drama, have provided the soundtrack to this fusion of memory and modernity.
