Logroño, (EFE).- The Protected Designation of Origin (PDO) Peras de Rincón de Soto has renewed, for the second consecutive year, its distinction of ‘Flavor of the Year’, awarded by consumers, in recognition of the taste quality of the product .
Las Peras de Rincón de Soto, upon receiving this distinction for the second time and in a row, is positioned as one of the benchmark brands in the quality fruit market, the PDO stated in a note.
According to its president, Eduardo Pérez Malo, “receiving this award once again is support for the work of farmers and marketers to provide consumers with a pear of the highest quality, endorsed with the PDO badge, and recognized by all for its its size, its texture, its flavor and its sweetness”.
Pears from Rincón de Soto obtained DOP recognition in 2002, which made it the first fruit of this type to have this distinction.
The “Flavor of the Year” seal, created in 1995 and present in various countries, is a distinction of recognition in the market, which has the trust of consumers and professionals in the food sector.
The rigor and impartiality of his method is based on a panel of 80 consumers who, without brand references, assess five criteria of the products to be evaluated -taste, appearance, smell, texture and general satisfaction of food- in an analysis laboratory. sensory, which certifies the result at a national level.
