Logroño, (EFE).- The space of La Rioja at the International Tourism Fair, Fitur 2023, has received the award for the best stand at the fair, among the autonomous communities and Spanish institutions, thus continuing the trajectory of the last years, since in 2021 he received the same award and in 2022 that of the best sustainable exhibitor.
As reported by the Government of La Rioja in a statement, the president of the regional Executive, Concha Andreu, together with the Regional Development Minister, José Ángel Lacalzada, collected this award at Fitur, during a day in which the president of the Government of Spain, Pedro Sánchez, has also visited the La Rioja pavilion.
The project with which La Rioja has been presented at Fitur has been created once again by Domingo García, from La Rioja, with a design that identifies the colors of the La Rioja landscape and one of the most characteristic and traditional craft elements of La Rioja, such as the almazuela.
Thus, the different areas of the stand are weaving that great landscape of flavors, sensations and elements that La Rioja Reserves for its visitors.
The evaluation criteria established by the jury have attended, as usual, to professionalism, that is, the adequacy of the stand to the marketing needs of each product; to his communication capacity in what refers to the identification of the stand with the image and the product; and design, especially highlighting the degree of originality and innovation.
In the La Rioja space, through a play of colors that is also very characteristic of the vineyard landscape at its peak of splendor, the different areas of the stand are distributed to show the great diversity of elements that make up the uniqueness of La Rioja as region and tourist destination. EFE