Madrid (EFE).- Ecuador will be the guest country at the Madrid International Tourism Fair (FITUR) in 2024, according to what the Ecuadorian Minister of Tourism, Niels Olsen, announced in an interview with EFE.
The Ecuadorian Ministry of Tourism and the Fitur organization officially sealed this agreement this Friday at the stand of the South American country at the Ifema venue where the fair is taking place, which began last Wednesday and will close its doors on Sunday with a massive influx of visitors.
With this international promotion and projection agreement, Ecuador hopes “not only to recover the Spanish tourism levels of 2019 (before the pandemic), but to exceed them,” Olsen told EFE.
“Promotion is the number one requirement of the Ecuadorian tourism industry,” explained the Ecuadorian Tourism Minister, who celebrated his country’s return this year to Fitur, one of the most important tourism fairs in the world, “after three years » of not being present.
Olsen assured that his country and the tourism sector are “very excited” to be the protagonist of the fair in 2024 to “be able to strengthen commercial ties with the Spanish market.”
By 2023, Ecuador has set the goal of reaching one and a half million international visits, after closing 2022 with 1.1 million travelers, close to 1.4 million in 2019.